Creating their own business, the choice of the original name for the business is often put almost the last item in the list of tasks. Of course, the most beautiful name of the cafe will not be able to compensate for the flaws in the organization of work, the development of methods to attract customers. But if you choose it correctly, you will avoid many problems and improve the effectiveness of the advertising campaign and the promotion of your services.

Criteria for choosing a name for a cafe

One of the easiest and profitable options is opening your own cafe. Such an institution catering and recreation in some aspects is similar to a restaurant, but has a limited range, can work in different formats, for example, self-service, confectionery, coffee shops, etc. In addition, it requires less investment to open, lower requirements to the level service. When choosing a name for a cafe (no matter where it is located - in a large or small town, village), you must consider the basic criteria:

1. Do not cause ambiguous associations, unpleasant emotions.
2. Easy to remember and pronounce, be sonorous.
3. To harmonize with interior design, customer service, level of service.
4. It is desirable that the name reflects the concept of the institution.

These parameters are relevant when choosing. To quickly choose a beautiful name for your cafe, you can use the following approaches:

• use a foreign word with suitable semantics depending on the format of the institution or the Russian word, one syllable to make in Latin transcription;
• display the name of the concept, the format of the institution, the interior, the features of service, the range
• the creation of neologisms - words or phrases, you can combine Russian and foreign basis;
• the choice of an easily pronounced, short name without a heavy semantic load;
• playing up words that mean opposite things;
• word game.

When choosing the original name for a cafe, it is better to avoid using personal names (Lydia, Anna) and words that have strongly pronounced emotionality (Happiness, Dream, Without worries). It is very careful to choose names that are tied to historical persons (Stirlitz Cafe, Dovbush, Pasternak, Pushkin, Landrin), films or artistic works (At the Pokrovsky Gate, Gentlemen of Luck, Cherry Orchard, Mobi Dick, Hero of Our Time, Hachiko, Turandot) , geographical locations, city names (Toronto, Tibet, Tel Aviv, Windsor). It is advisable to do this only in the case of a 100% combination with the concept of the establishment, so that the original name does not seem too elaborate and does not disharmonize with the atmosphere in the cafe. It is also important to choose a harmonious name (for example, Chalet Berezka - in our opinion, the semantic combination of the word for an alpine country house and the already bored name Birch is not a good solution. Other examples: Old House, Soprano, Revolution, Olive Beach, Mu-Mu, Cat and cook, Spark). And, of course, you should not choose banal, boring names: Troika, Birch, Barberry, Marzipan, Youth.

Board: choosing a beautiful name for a cafe (including fast food), you need to make sure that it is not occupied by competitors, not patented. View a list of existing institutions can be on specialized portals.

Examples of the name of the cafe

The name of the cafe should be a brand for its owners, visitors, easy to remember and cause positive emotions, associations. Typically, this task is entrusted to professionals in the field of naming, but if you want to choose the original name, you will get it yourself. We give the following options for beautiful names for cafes (many positions are suitable for fast food restaurants):

Board: if you do not open your fast-food establishment, you should not despair, there are still many interesting and easily realized ideas. For example, the creation of a business of harvesting and selling herbal tea, making handmade soap, growing mushrooms (reaches $ 500-1000 per 1 kg).

Choosing a beautiful name for a cafe, it is important to feel a fine line beyond which you should not go, otherwise the name will not be in harmony with the establishment, positively perceived by the visitors (bistro Seven Cockroaches, Hannibal, Cafe Los Vegas, eatery You Wu Yel ?, Clockwork eggs). You should not opt ​​for double-digit versions or those that can cause ambiguous understanding: Heaven Cafe, Herase Japanese Pub, Barbecue Children. Creating a neologism for the name, you also need not to overdo it (Dozhor Night, Buchenaus, Drunken Traffic Policeman, Deep Throat, HZ Cafe - translates as "good institution", but causes ambiguous associations).

Every normal guy has his own hit parade of favorite pubs - you can argue about them almost endlessly. Although this is exactly what we are going to do - however, we will make up the hit parade from institutions where none of us will be able to visit anyway. So, exactly to the premiere of the picture “Armegeddets” about the bar trip - ten drinking establishments from cinema and literature.

Milk bar Korova

Roman and eponymous film "A Clockwork Orange"

What is served there

"Milk plus" or "Milk with knives"

Who goes there

"Kiss" and "real guys"

What is there to do

to fight

Korova - a collective image of the club for a young and radical audience. If something has prevented you from enjoying the endless nights in such places when you are young - go this weekend to finally miss the moment. It’s impossible to walk in such places for a long time, but they have the most important thing - energy: you can dance like the last time all night until dawn, take part in a fight, get drunk with cheap and pointless alcohol, talk to girls who cannot connect two words, but better all at once. In this regard, Korova is just what you need.

“Milk plus” stands for “milk plus some kind of additive” (most often a narcotic or psychotropic). To the joy of the surrounding youth, in “Cow” you can drink “good old milk” with a bike, sintemeskom, drenkrom and another “with something from the stuff from which quiet baldiozh comes, and you feel for about 15 minutes that the Lord God himself with all his you are sitting in your left boot with a holy army, and sparks and fireworks rush through the mozg. ” "Milk with knives" - milk with narcotic additives; not only gives peace of mind, but also inspires new achievements. The composition of "Milk with knives" is unknown, but the effect is known - "it was tortsh coming from it, and I wanted dratsing, I wanted someone to gasitt in full, just the entire code.

Bar titty twister

film "From Dusk Till Dawn"

WHAT THEY GIVE THERE

tortillas, beer Chango, whiskey, tequila, absinthe and all strong drinks that allow you to hang out in the morning

WHO GOES THERE

bikers, truckers, gangsters and vampires

WHAT IS THERE TO DO

order a beer or whiskey, play billiards, fight or just sit down with a bottle in the corner and look at the wriggling women's bodies and, in fact, "twisted boobs"

A bright and noisy oasis, open from dusk to dawn, is decorated with a neon girl with a gigantic breast, illustrating the name of the bar. At the entrance shine the words "Girls, girls, girls". Inside - all that promise signs. Titty Twister (in the Russian version it should be called “Twisted boobs”) resembles a cave in which a bar stand was set, a stage for musicians, tables for the hungry and billiard tables. Semi-nude women dance on all horizontal surfaces. The previous five sentences resemble another dream bar, right?

A relaxed atmosphere of impending sacrifice is in this place. Drunk half-naked disco here sooner or later turns into a fun exchange of fire - a favorite thing of all peoples in North America. For one peso here you can rent a girl, or even two. In general, everything is on the verge - what you need.

Tito & tarantula

Founded in 1992, the band is best known for performing the song “After Dark” in the movie “From Dusk Till Dawn”. However, Latin rock fans love her not only for that. For the almost 20-year history of Tito Larriv and the company, they recorded five albums, as well as three songs for the soundtrack to “Desperate” Rodriguez.

Robert Rodriguez, like Quentin Tarantino, is not a supporter of product placement, so he prefers to invent trademarks for his films. In "From Dusk Till Dawn" is his favorite beer - Chango, whose yellow label is lit up also in "Desperate" and "Sin City".

Bar "At Al on the margins"

hunter S. Thompson's novel Rum Diary

WHAT THEY GIVE THERE

beer (25 cents per bottle) and rum (10 cents ration, 15 with ice), as a snack - hamburgers that the black Gutalin skillfully cooks

WHO GOES THERE

journalists of all stripes, sports commentators, proofreaders, layout designers and their poorer friends

WHAT IS THERE TO DO

take a picture of the pianist Otto, walk away the last cents, meet the local revelers

The ex-jockey El Arbonito set up a bar in his patio - and at first it was a windblown establishment where it was possible to crouch very cheaply. In addition to favorable prices, “Backyards” have a picturesque location - on the top of the Calle O’Liri hill. After Al expanded the bar, letting his own house into the business, the establishment was transformed. Now "U El" consists of two parts - a cocktail hall and a patio with wooden tables and umbrellas. Just in the middle between these zones is the piano, on which the "skinny person with a sad physiognomy named Nelson Otto" plays.

Girls - go around the patio from Al for a mile away, better - closer to expensive restaurants or casinos, where there are well-earned people in expensive suits. Tourists should take a short look, take a picture of the pianist Otto who is clicking with the keys, and escape to a place that is more respectable. For those who want to walk the last cents or get acquainted with the most hardened and lowered journalists in Puerto Rico, the doors of the “Backyard” are open around the clock.

Nelson Otto and his instrument

"The old light gray grand piano was covered with a special shellac so that the salty air did not polish, and seven nights a week Nelson Otto sat all the twelve months of the endless Caribbean summer, stirring the sweat in the joyless chords of his music."

San Juan Daily News

Puerto rican newspaper, founded in 1955 by a communist by the name of Lotterman, who saw in her ranks “wild young extremists, and genuine talents, and honest people, and terrible degenerates, and Paul Camp (Thompson's alter ego. - Note ed.)».

Restaurants and bars for gods

animated film "Spirited Away"

WHAT THEY GIVE THERE

apples, pork, sushi and rolls, sliced ​​squids, roast poultry, gigantic fish heads and seafood of all sizes and types, compayto

WHO GOES THERE

japanese gods, spirits and ghosts from across the Earth, people with magical powers

WHAT IS THERE TO DO

if you are a god or a spirit, you can taste the best dishes in the world; people without supernormal abilities should not touch the food

This food court was on the list at least for its approach to the selection of the audience. The restaurant chain belongs to the sorceress Yubabe, who manages everything in a small town. Located under a sloping roof and looking like a souvenir shop, each restaurant hides an abundance of unusual delicacies. In general, during a protracted bar trip, a place like this would definitely be worth a visit.

Club "At Cadie"

graphic novel by Frank Miller "Sin City",
robert Rodriguez eponymous film

WHAT THEY GIVE THERE

beer and spirits

WHO GOES THERE

hired killers, psychopaths, whores, old drinkers, rich boys, losers of all kinds and lovers of French prostitutes

WHAT IS THERE TO DO

get drunk, forget and look at naked female bodies

Like most locations in Sin City, the institution of transsexual Cady looks like the worst kind of tavern, however, people come here not for the decor, but for good music, beer and naked beauties. A classic bar counter, small round tables, behind which two hardly fit, and the stage is for dancers in cowboy hats, jeans, short shirts, and even no clothes.

Visitors to the club enjoy listening to country music: not “You put me on a natural high”, but the songs of Tweety Conway, Merle Haggard, Emmylou Harris and Tammy Wynette. The musical accompaniment is somewhat unusual for a city with such a history, but here, even a striptease is dancing to country music. In the film version of Rodriguez in “Cadie” plays something more club.

The star of the establishment, Nancy Callahan, was almost raped at the age of 11 by the only son of Senator Rork, who holds the Sin City under his heel. The policeman Hartigan saved the girl, for which he paid. Nancy tried to prove to everyone that her deliverer was innocent, but lost. Retaining warm feelings for Hartigan, an idealist who grew up became a dancer, in which she was extremely successful

Dining on Tatooine

Star Wars: A New Hope by George Lucas

WHO GOES THERE

“Steal, kill, but do not be a robot” - this is the motto of this institution; in fact, he determines the face control policy

What it looks like

longing for ancient vaulted ceilings is combined with a love for high-tech drinks, and the simplicity of the interior is combined with a frightening variety of visitors

Representatives of all races, denominations and ages gather on Tatooine. In fact, this institution is an analogue of the Titty Twister, but transferred to another planet and another universe. The audience is worse, but the rules are about the same: do everything that is enough eggs.

While visitors are filling the belly, their ears are placated by the analogue of the Tito ensemble - the group Figrin D "an and the Modal Nodes. All members of the group are representatives of the beats race, highly developed humanoids with an extended skull. Talented musicians use the tools of the future that resemble a cross between a laser sword and a bagpipe then with the flute.

Texas chili parlor

"Proof of death" Quentin Tarantino

WHAT THEY GIVE THERE

shiner Rock beer, Bombay Sapphire gin, Wild Turkey whiskey

WHO GOES THERE

local boys with sleeves sleeves, macho, mexicans, truckers

WHAT IS THERE TO DO

have a drink, put your favorite song in the jukebox

Outside, this is just a banal gray wall with a neon sign, like a bored alone garage. But inside - mirrors, plenty of drawings, photographs or posters on the walls and, of course, a jukebox. For those who came here to eat, there is a special dish on the menu - “Nacho Grande”, but from this bowl only the most desperate stuntmen eat.

Jukebox playlist:

Smith - Baby, it's "you

T.Rex - Jeepster

Eddie Floyd - Good love, bad love

Pacific Gas & Electric - Staggolee

Joe Tex - May be your own

The Coasters - Down in Mexico

Bar "Colorado"

ROMAN STEVEN KING "SHINE"
THE SAME FILM STANLEY KUBRIK

WHAT THEY GIVE THERE

bourbon, old fashioned and other American classics, but in the most authentic versions

WHO GOES THERE

Jack Nicholson

What it looks like

ideal for an American provincial who dreams of getting the best service during vacations - velvet, maroon armchairs, expensive chandeliers and “Lloyd, the best bartender from Timbuktu to Portland, Maine”

When anti-tobacco laws win a landslide victory in all countries of the world, the Colorado bar will become a mecca for cigarette fans. Here visitors are waited by “Formica glittering tables, on each - an ashtray, in each ashtray - a box of matches”. Further, as they say, the matter of technology. Order a glass of bourbon (Jack Daniel’s is optionally offered here) and watch the bartender Lloyd serve you with a stack of drinks with helpful indifference. As a first toast, you can talk about the burden of a white man, and continue talking about problems in the family. Or drink in silence, grunting with pleasure, but be surely grumbling Starpersky nonsense under my breath.

First of all, demand from the owner a normal room in order not to meet the hangover morning near the cattle trough. To worry about food can not be so zealous - will bring optional and the best. After all the bales and personal items are hidden from prying eyes, you can go down to the main hall to talk with travelers and local people. All will speak in chorus, so do not hesitate and choose a companion.

Pipe potion

“Sweet galenas”, “halfling sheet”, “grass of people of the West” - all about the same thing. The Hobbits were the first to think of filling their pipes with them and taught this art to everyone. In order to enjoy this tobacco of Middle-earth, they usually use pipes made of wood or clay. It is rumored that smoking a pipe clears the mind and allows a loyal attitude to the interlocutor's opinion.

11 pubs and "Armageddets"

the final film of the trilogy
“Blood and Ice Cream” - “Armageddec” by Edgar Wright

WHAT THEY GIVE THERE

beer winshire brewery

WHO GOES THERE

locals, youth, robots

WHAT IS THERE TO DO

drinking one pint in each pub, move to the target

12 pubs make up the legendary alcoholic route - the “Golden Mile”, which is crowned with a circle of frothy drink in the World’s End institution (“End of the World”, or just “Armageddet”). Most pubs have fallen victim to globalization and look like twin brothers: a bar, a few tables, darts, a menu written in chalk on a blackboard, and, of course, a TV set to watch football matches. However, each subsequent pub is becoming more fun and more original. True, the final assessment of the quality of these institutions will be possible only after the premiere of the film this Thursday. Perhaps the "Winchester" from the previous part - "The Zombie named Sean" - will be more pleasant.

P. S. An editorial list of ten establishments is only our subjective choice. Send your options in the comments, we will argue.

In order for a cafe or restaurant to make a profit and attract customers, it is not enough just to build a business correctly. It is very important to come up with a good, interesting, catchy and memorable name. This article suggests 30 options. beautiful titles, one of which may be called your cafe, restaurant, club or other private enterprise:

1. "Rendezvous" - in other words, a meeting. This is a very nice and memorable name.
2. "MEETING" - the same as the Rendezvous, only in Russian.
3. "PROVENCE" - an excellent, modern and fashionable name, for example.
4. "TENDER MAY" - nostalgia of the Soviet times.
5. "BRIGANTINE" - an interesting name, will always be well-known.
6. "Kolibri" - a little bird. The easy and simple name, will be suitable both for usual cafe, and for the nursery.
7. “PENGUIN” - which can still be duplicated as “GvinPin”. Very simple, but at the same time not common name.
8. "SCARLET SAILS" - a phrase known from the school bench. Suitable for the name of a youth cafe.
9. "BE READY" - this name will be just right for a youth cafe or a night club.
10. USSR - quite suitable for a cafe, bar with attributes and symbols of Soviet times.
11. "VICTORY" is an interesting and memorable name for a cafe of any type.
12. "RED SQUARE" - this name is especially appropriate if the cafe area is decorated with red paving stones.
13. "COLUMBUS" is an unusual, but memorable name.
14. "SUBMARINA" - the interior of a cafe made in the form of a submarine.
15. "PUMP" - this name is suitable for a children's cafe.
16. "GOLDEN KEY" or "BURATINO" - also suitable for children's cafe.
17. “BAIKAL” is a deep and rich name for any public institution.
18. "LEOPOLD" is a fun and positive name for an adult and for a children's cafe, a bistro.
19. "GOLDEN CHILLING" - an interesting name for a cafe, built of wooden bars with the corresponding painting inside the room.
20. "TORTED" - for children and adults, where many sweets and various delicacies are offered.
21. "JUBILEE" - a very common name that is suitable for a mini cafe.
22. "Pioneer" - nostalgia for the Soviet era.
23. “PEGAS” is a simple and luxurious name.
24. "FAMILY" is a suitable name for inexpensive family-run cafes and a large assortment of dishes.
25. "BANIFACIO" - the name for the children's cafe.
26. "GLOBUS" - an unusual and interesting name for a restaurant or cafe, which is located in a resort town or near a reservoir.
27. "NORTHERN LIGHTS" - a great and colorful name.
28. "MIRAGE" is a suitable name for round-the-clock cafes.
29. "ICEBERG" - the name for nightclubs or restaurants, located on the coast.
30. "GULLIVER" - a resounding name for a children's cafe.
  Here are a few titles for your new cafe.

Yes, as the ship is called, so it will float. Call the store correctly and means a lot!

If you are faced with the task of coming up with a name for a cafe, then a small excursion into the history of this institution will not hurt you.

There was a name from the French word cafe, originally only coffee, hot chocolate, tea, cakes and other confectionery was offered. They prepared here and used local cheap products to the maximum in order to keep prices low and so that the owners of the establishment always had a profit.

The first cafe appeared at the end of the 17th century in Venice, and then in Marseille and Paris. They were also local centers of cultural life, where political news and theatrical productions were discussed, poets recited poems, and writers read their novels out loud.

These were, in fact, the same fashionable salons of aristocrats, but anyone could come here, he did not need an invitation.

The atmosphere reigned free, there were disputes, sometimes there were even duels, but everyone could express their opinions. Because of this very freedom of communication, their mad popularity began in Europe, especially in Paris.

There, at the corner of Saint-Germain Boulevard in 1887, the Café de Flore opened and still exists. The name for this cafe was given by the goddess Flora, the patroness of flowers, youth and the flowering of all things. Her statue was located opposite the institution. Nowadays, a prestigious literary prize is presented to young authors. It is also popular with tourists and lovers of real French onion soup.

There is a wide variety of these establishments: cafe-bar, snack-bar, cafe-grill, ice-cream parlor, coffee shop, Internet cafe.

Many entrepreneurs in their activities use franchise cafes of the appropriate profile, which greatly reduces business risk. But in this case, the name of the institution is governed by the clauses of the franchise agreement.

The contingent of visitors at cafes of different types differs in composition and age, as well as the interiors of the rooms: modern and retro, made in American, Italian, Japanese, Mexican styles.

The kitchen also varies. Therefore, when deciding how to call a cafe, you can start from the category of customers, the style and location of the room, or from specialties.

In Europe, people like to call cafés at the location - “At the High-Rise”, “On the Bridge”, “At the Fountain”, to make them easier to remember.

If your signature dessert is called “Romance”, “Tango” or “Bolero”, then it can be made the name of the company.

TO when most of the clients are students, it is appropriate to choose the following titles: “Summary”, “Portfolio”, “Illusion”, “Mood”, “Rendezvous”, “Wheel of Fortune”, “Oasis”, “Amigo”, “Android”.

If an art cafe opens, then something artistic will suit him: “Vernissage”, “Maestro”, “Pastoral”, “Caprice”, “Avant-garde”, “Autograph”, “Modern”, “Bomond”, “Photographer” , “El Salvador”, “Majestic”, “Pearl”, “Muse”, “Elegy”. The beautiful name of the cafe is always liked by people of art, aesthetes and patrons of art.

Regardless of the style, the name for the cafe is chosen in such a way that it is clear and absolutely clear to everyone, without any discrepancies. This will serve its popularity, create an excellent image, reduce advertising costs and attract more customers. For example, "Water area", "Crown", "Temptation", "Coffeeman".

Sometimes you can use trendy slang for the title, that is, simplified well-known words, since the jargon is very popular among young people and in a couple of decades smoothly flows into conversational speech. This is justified when a youth or cafe for teenagers opens.

Here are some examples of slang: IMHO (IMHO is my humble opinion), freebie (free), avatar (picture), user (user), disk player (disco), umatovo (excellent).

The name of the cafe in any case should not cause discomfort among customers.

For example, a cafe-bar, designed for working guys of a car factory, who come after a shift to sit with beer and pasties, can in no way be called “Blue Ball”, “Fashionable Outfit” or “Siren”. You just lose these customers, real men.

However, there are owners who do not hesitate for a long time on how to name the cafe. They use, relying only on their own opinion, the words they like: agate, arabesque, blanche, hammock, glaze, domino, continent, panorama, tare-bars, ultraviolet.

Such an approach also has a right to exist, since entrepreneurs risk only their money and are entitled to make any decisions.

Copyright "All-Russian Business Club"
Author: Tatyana Yuryeva

“We must buy a bar. It will be called "Puzzles". Everyone will come, look - and why "Puzzles"? And that's where the whole puzzle will be! ”

The series "How I Met Your Mother"

The heroes of the popular series decided to buy a bar, and the idea of ​​the name arose by itself. Such cases are extremely rare. Successfully call the institution - not an easy task. The competition among Moscow bars is high. The name should be simultaneously different from the rest, and convey the basic idea, and attract guests.

Want to know how to call a bar? What mistakes in the names you need to fear? Read about it in the article. We will list the basic principles of naming, consider the best names of bars and less successful options.

How to think up the name of the bar: the basic principles of naming

What you need to do to make guests come to your bar? To attract their attention, to interest their originality. The name is the first thing that visitors will learn about the bar. Therefore, it is necessary to approach its selection consciously.

Follow the basic rules of naming:

• Brevity. The name must contain no more than 2 words.
• Uniqueness. In Moscow, more than 1,000 bars. If your name coincides with others, you risk losing customers, they can simply confuse institutions.
• Melodiousness. A complex name is quickly erased from memory.
• Associativity. At the mention of the name, your visitors should present a place with a pleasant atmosphere. Negative associations scare away guests.

Name - face brand institution

The first thing you need to do is think through all the nuances of the brand of your bar. Beer in the German, British, Czech style, youth bar with live music, tavern, sports bar. The style of the institution dictates the interior, the menu, the nature of the service and the name. Sometimes it happens the other way around - the name becomes a source of inspiration when developing the concept of an institution.

Think over how your institution will be designed, work through every detail of its brand. The more original the image is, the special atmosphere of the bar, the more interest it will arouse among the guests. In Moscow, the audience is sophisticated, so you have to come up with something truly original.

For example, a British-style bar can be called Queen, Scotland Yard, Becker Str., German — Munich, Stirlitz, Frau Muller.

If you are looking for a name for a bar in a loft style, use the words industrial sphere. Examples - "Floors", "Manufactory", "CheerDuck".

Play with existing titles

Institutions named after literary characters or taken from feature films are very popular. For example: “Ugly Coyote” (film “Bar“ Ugly Coyote ”),“ Duhless ”(Sergey Minaev’s novel“ Duhless ”),“ Leaky Cauldron ”(from the Harry Potter novels series),“ Sherlock ”(from the cycle of novels about Sherlock Holmes), “Prancing Pony” (“Lord of the Rings”).

Try to base the name of the literary character or the name and convert it to the specifics of your institution. A good example is the name of the bar "Harry Porter". Guests have an association with the famous hero of books and films. At the same time, “porter” is a sort of dark beer.

Bad bar names

Beer - the most sought after drink in bars. But do not get hung up on this word. "Beer", "Beer-Water", "Beer refueling", "Beer Kingdom", "Chempyvon" - all these names evoke a strong association with a cheap beer establishment where marginal personalities gather. The name forms a reputation.

There are names that are ambiguously evaluated by visitors. For example: "Honey, I'll call you back", "Where am I?", "I love you, life!". Such names for bars are original and funny at first glance, but they often cause confusion and rejection.

Name as a way to increase profits

What does a visitor like? The level of service, pricing, quality of food and drinks, interior. There is no name in this list, but it pushes people to visit the bar.